WooConf 2016

The second edition of WooCommerce’s flagship conference brought more of everything and did not disappoint! Everything from the venue to the speakers and after party were top notch.


The conference was held at the Moody Theater and the W Hotel in downtown Austin, Texas. The theater is where Austin City Limits and other musical events are held. The venue was very chic and the branding was consistent down to the smallest detail (branded limes?). Even Matt Mullenweg’s plaid shirt for his State of the Woo presentation was a matching WooCommerce purple!

As I looked around at the signs, the food, and the stage I heard John Hammond’s voice saying “Spared no expense!”



The conference had 47 speakers ranging from Automattic employees to plugin developers to store owners. There was a wide range of knowledge being presented on stage.

Several talks stood out to me including Mark Faggiano‘s Sales Tax 101 talk, Laura Behrens Wu‘s shipping talk, and Peep Laja‘s talk on turning data into insights & customers. These talks were outside the normal WordCamp talks I’ve seen, and were given by experts in their respective categories.




As the conference got closer I saw more and more people saying they would be attending. One of the reasons I enjoy the WooCommerce community so much is the people involved. WooConf was a great time to reconnect with old friends and meet new friends in person for the first time.

On a whim I started taking selfies with friends and posting with #wooconfselfie. There are a bunch of people I missed taking a selfie with, but that just means I’ll catch them next time!



Friday I gave a workshop on the WooCommerce REST API at WPEngine’s offices. It was a lot of fun teaching on the topic and am grateful for being accepted. There were about 80 attendees and they picked up the lessons quickly and gave some great feedback.

A huge thank you is in order for the conference organizers and volunteers! See you again in 2017!