OK Go’s New Video

I’ve been a fan of OK Go’s videos for a long time. The creativity and craft they put into their videos is astonishing. I love watching the Rube Goldbergesque machines they dream up and build to integrate into their videos. The machines don’t need to serve a purpose necessarily, just look really, really cool on camera.

Their latest video is for “The One Moment” and it incorporates an amazing aspect of timelapse where a little over four seconds of action can be slowed to provide the storyline, accurately matched to the song’s beat.

I hope you enjoy watching it as much as I did!

Click here if you can’t see the video above.