The 12 Week Year

The 12 Week Year by Brian P. Moran, Michael Lennington
on February 17, 2009
My Rating: two-stars

The guide to shortening your execution cycle down from one year to 12 weeks

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.Explains how to leverage the power of a 12-week year to drive improved results in any area of your lifeOffers a how-to book for both individuals and organizations seeking to improve their execution effectivenessAuthors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

Other than the point of “redefine your ‘year’ to be 12 weeks” this book doesn’t have a lot to offer. It’s playing word games to try to make you more productive.

I tried two “12 week years” this year and it really didn’t work. I might not have applied what was taught in the book, but I’m okay with that.

I’ll stick to what’s working for me.

This was book number 23 of 52 for 2017.